A wood-fired pizza loaded with rocket, cherry tomatoes and mozzarella, lit by candlelight on a reclaimed wooden table

Organic Wood-Fired Pizza · Bethnal Green E2

Thin, crisp, and honestly organic since 2012

A warehouse table on Cambridge Heath Road, candlelight and a wood-fired oven — every base and topping certified 100% organic. Cult favourite, unfussy about it.

Message on WhatsApp Call 07918 197352

4.8

4.8 out of 5 on Google 169 reviews from people who've sat at these tables
Read the reviews on Google →

What we do

One dough, one oven, real ingredients

Every base is made from 100% certified organically grown flour and rolled thin, so it comes out of the oven blistered and cracker-crisp rather than doughy. Toppings follow the same rule — organic where the ingredient exists, no shortcuts taken to speed up service.

100% certified organic ingredients
Thin, wood-fired, cracker-crisp base
Espresso, filter coffee and cake alongside the pizza

Close-up of a story deli pizza with rocket, roasted cherry tomatoes and torn mozzarella

On the menu

A short list, made properly

A handful of wood-fired pizzas built around organic seasonal toppings, plus coffee and something sweet. The full list, with everything currently running, lives on its own page.

Our story

From Brick Lane to a Cambridge Heath Road warehouse

story deli first opened on Brick Lane in 2012, built its name on thin, organic wood-fired pizza and a room that felt more like a friend's kitchen than a restaurant, and moved through a run of East London addresses — the Truman Brewery, Calvert Avenue, Bethnal Green Road — before finding its current home on Cambridge Heath Road.

The room hasn't lost the habit: whitewashed brick, salvaged furniture, candles burned down to their holders, and a long communal table where the pizza still comes out on wooden boards. Nothing about it is styled to look rustic. It just is.

The candlelit interior of story deli's Cambridge Heath Road warehouse, with pizzas on a long wooden table

Around the room

A look inside

Candlelit communal table set with pizza, seen through the warehouse window marked 515 — The table at 515 Cambridge Heath Road

The espresso counter, stacked crockery and shelving at story deli — Coffee counter

A small planted courtyard with salvaged garden furniture behind story deli — The courtyard out back

Close-up of a wood-fired pizza with rocket, tomatoes and mozzarella — Fresh from the oven

A whole pizza on a wooden table lit by candles — Table for the evening

A dessert with ice cream and blackberries drizzled over a sponge base — Something sweet

Visit

Find the warehouse door

515 Cambridge Heath Rd, London E2 9BU
Nearest station: Cambridge Heath Overground

Open in Google Maps →

Opening hours

Monday – Friday6:00 – 9:00pm
Saturday – Sunday2:00 – 9:00pm

Checking today's hours…

Questions

Good to know before you come

Is everything on the menu really organic?

The base and core ingredients are 100% certified organically grown. Ask in person about any individual topping if you have a specific dietary question.

Do I need to book, or can I just walk in?

Ask in the shop or message us on WhatsApp before you set off, especially on a weekend evening — it's a small room and it fills up.

Is there anywhere to sit outside?

There's a small planted courtyard behind the main room. Ask when you arrive.

How much does a pizza cost?

Priced on the day — the board in the shop has the current prices for everything on the menu.